Dublin, Ireland /

Fusion fest

Fusion Fest is a vibrant cultural celebration bringing together diverse communities through music, art, food, and performance. I developed a comprehensive brand identity system that captures the festival's essence of unity, creativity, and multicultural harmony.

Client

[ Fusion ENT.]

role

[ Branding and Identity ]

Time Line

[ July 2023 ]

Brief

The visual identity embodies the festival's core concept of fusion—blending different cultures, artistic disciplines, and communities into a cohesive celebratory experience. The design language needed to feel inclusive, energetic, and contemporary while maintaining versatility across various mediums from digital platforms to physical merchandise and environmental graphics.